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Level Up Hobbies is a brand-new dedicated game store in Paradise, Texas, built from the ground up as a community hub for trading card and tabletop players. Our tagline is "Gather. Play. Belong.," and that's the whole idea: we've built out dedicated open play space and event tables so players have a real home for league nights, tournaments, prereleases, and casual play. We're opening with organized play across five core games; Disney Lorcana, Pokémon, Magic: The Gathering, One Piece, and Riftbound — and we run events daily, including beginner leagues specifically designed to teach new and younger players the games from scratch and give them a welcoming place to socialize. We believe Lorcana is a perfect fit for that mission: its Disney IP and approachable design make it one of the best games we have for bringing in families and first-time players, which is exactly the audience we're built to grow. As a new store serving Wise County and the surrounding North Texas area, we're not walking into an established scene, we're creating one. We're committed to running consistent, well-reported Lorcana League play and building toward Set Championships as our community grows, and we'd be proud to be the store that introduces Lorcana to this part of Texas.